POP Club

Power of Produce (POP) Club 

A fun, free program that empowers kids to choose their own fresh fruits and veggies at the BTLT Farmers Market! 

Power of Produce logo

Kids

Families

POP Bucks spent

How POP Club Works

Any individual under the age of 18 is eligible to participate in POP Club. We believe that a love for local food can and should start at a young age, so even if your little one is still learning to walk and talk, they can participate!

Sign In: Visit the BTLT info booth at the BTLT Saturday Farmers Market and your child can place their first name and sticker of choice on their own personal POP calendar.  

Get Vouchers: Upon checking in to the booth each week, kids will receive POP Bucks valid for fresh fruits and vegetables at the Farmers Market. 

Shop & Explore: Let your kid(s) spend their vouchers how they wish and maybe try something new! Little discoveries can create lasting memories.  

Join the Fun: Kids can also take part in the “Beatrice the Golden Bee” weekly scavenger game or enjoy food-themed coloring pages right there at the Market or take home for later. 

POP Club members receiving their POP Bucks

Photo Credit: Jason Derrick

Why POP Club Matters 

POP Club isn’t just a fun shopping trip, it’s a hands-on lesson in healthy eating, independence, growing seasons, budgeting, and the local food system. Since the program's start in 2023, kids have spent over $20,000 in POP Bucks at the Farmers Market, exploring new produce, meeting farmers, and building confidence with every bite. By giving kids agency to choose, and taste, produce themselves, we’re growing the next generation of food-lovers and supporting the farmers who feed our community, and more fresh local food into the hands and bellies of local families.

POP Club kid!
Hear from the Parents & Farmers

“They start asking questions about seasonality and costs… we’re shaping the next generation of shoppers.”

— Whatley Farm vendor 

"This program helped find the most important thing in any household: family time. Thank you for getting my boys out and interested in the Market this year.”

— POP Club Parent 

"Pop club gave our children ownership and agency over some of our veggie selections. What a great way to incentivize participation in an important part of our community!”

— POP Club Parent 

"This program allowed us to purchase food for our family that we would otherwise not be able to Afford.”

— POP Club Family

"My daughter is shy [POP Club] gave her an opportunity to interact with people and feel confident walking around the farmers market!”

— POP Club Parent 

Thank you to our 2026 Sponsors:
Brunswick Veterinary Clinic
Dead River Company
Get Involved & Support POP Club 

POP Club is free for all kids, with no income or age requirements, but it thrives with community support. Want to help the magic continue? 

Donate: Becoming a BTLT member or donating any amount helps support programs like POP Club.

Sponsor: We’re also always looking for local businesses to sponsor the program! Please get in touch to learn more.

Volunteer: Join in the fun and lend a hand volunteering the Market.

Share the Local Food Love: Tell friends, grandparents, and neighbors, more awareness means more participation and support!

POP Club voucher volunteer Janice at the farmers market
Happy kid with green and purple broccoli
Want to learn more about seasonal foods, healthy eating, or connecting youth with local food?

Check out these resources!

Questions?
Email us or stop by the info booth at the BTLT Farmers Market any Saturday!