What parents are saying about POP Club
At BTLT, we believe that cultivating a connection to locally grown food should start at a young age, and this past season at the Farmers’ Market at Crystal Spring Farm we piloted a program to help do just that. The Power of Produce Club, or POP Club, provides all kids at the Farmers’ Market with ‘POP Bucks’ to purchase fresh fruits and vegetables directly from farmers. With this program, kids are able to:
- Explore and choose their own foods,
- Connect with local farmers,
- Get more healthy foods into their diets,
- Practice money management skills,
- And help boost the spending power of their family.
The pilot 2023 program contributed almost $5,000 to the local economy through Pop Bucks spent with farmers at the Market!
The popularity of the program exceeded all expectations and is why we are focusing this year’s Giving Tuesday effort on POP Club. We had over 350 individual kids from over 200 different families join the Club. We hope to continue and even expand the program in 2024 to reach more families and have returning kids join us again, empowered and excited to participate in our local food system. But to do this, we need your support! Every little bit helps; it costs $200 to fully fund the POP Club program for a single Saturday at the Market. That’s $5,400 for the whole Market season.